France has yet another glossy women‘s weekly magazine with the launch of ENVY by Groupe Marie Claire (GMC) on Thursday Feb. 11th. The new mag caters to young fashion and celebrity addicted women aged 20-35 and features Angelina Jolie on the cover of its premiere issue. ENVY‘s concept is derived from British magazine LOOK, also published by GMC in a JV with IPC Media. This launch represents a rumored investment of €20M for GMC over the next three years before the title is expecting to reach break-even (hopefully).
The new title is expected to circulate about 200 000 copies per week and the first issues was sold at the promotional price of €0,90 instead of the standard €1,70. More infos at www.envy.fr.
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