I don't want to bore everyone with another study but let's pause for a minute and take a quick look at the "Magazines and Their Web Sites" study that just came out and was conducted by the Columbia Journalism Review (CJR). Just a few facts, excerpted from this 58-page report, which you can download by clicking on the link at the bottom:
- Advertising remains the largest revenue source with 83% of these websites relying on it primarily.
- Weekly magazines are apparently more than twice as likely to be profitable than those of quarterlies (we live in a world of fast-moving news!).
- Almost two-thirds of the sites that do make a profit offer their content for free. Let's see how the paywall thing works out for WSJ, NY Times et al in the future.
For your information, some 665 consumer magazines completed the survey Magazines and Their Web Sites, which was conducted by Abt SRBI for Columbia Journalism Review.
Also, read more excerpts with comments on the Guardian's PDA blog.