April will mark the launch of Cosmopolitan magazine’s Vietnamese edition and its 60th in the world! Under the editorial lead from Ms. Tran Nguyen Thien Huong, the Vietnam edition will supplement the editorial tone of its American counterpart with articles catering specifically to a Vietnamese audience, as stated in the Press Release from Hearst Magazines International.
The first run is supposed to clock in at 20 000 180-page copies and will sell for VND 29 800, or about US$1.55. The magazine will be distributed in Hanoi and Ho Chi Minh City (the former Saigon) through local publishing partner Sun Flower Media and will target 20 to 35-year-old working urban females.
Cosmo International Editor-in-Chief (since 1997), Helen Gurley Brown, made the U.S. women’s monthly magazine the Sex & the Single Girl powerhouse it now is when she became the Editor back in 1965. Chances are that many female military personnel (nurses, etc.) read Cosmo in Vietnam for R&R just as their male counterparts read Playboy at the time. Now the magazine returns with new meaning to “make love, not war” as MIN Online reported.