A fifth round has brought the sum raise by the media and advertising network Glam Media to a total of US$180 million, which the company intends to use to fund its international development. The media and advertising network Glam Media announced it has raised approximately $50 million of fresh money in its fifth round with Aeris Capital and its existing investors Burda Digital Holdings and Mizuho Capital. The sum raised will be devoted to establishing what Glam Media calls a “technology center on digital media”. A portion of these funds will be used to continue the international expansion of the company and fund acquisitions. Indeed, with the recent cash infusion to the parent company, Glam Media France is launching officially this week with a duo at its helm. Jean-Pierre Levieux, who helped kick start MSN in France in 1996, will be the venture’s General Manager and Orianne Garcia (co-founder of French webmail pioneer Caramail) will spearhead marketing. Little bump in the road though: the Glam.fr domain name being already taken, the site had to go with Glammedia.fr instead.
The Glam Media network, which claims to be the pioneer of “vertical media”, intends to continue its growth and innovations in display advertising for brands.
The company currently claims 72 million unique visitors in the United States and 160 million worldwide. Its network of content consists of 1 400 publishers whose content caters to a female audience with topics ranging from women’s fashion, beauty, maternity, well-being, etc. In late 2009, Glam had indicated that his division “women” U.S. had achieved profitability. Brash, the male pendant to Glam Media, has also been developed and is currently available in the U.S. and Germany.