France: “Télé 7 Jours” celebrates its 50th with Augmented Reality cover

Tele 7 - AR cover France's TV Guide magazine equivalent, Télé 7 jours, owned by Lagardère Active, turned 50 today and has released its first Augmented Reality cover to celebrate the milestone using none other than France's biggest rock star, 66 year-old and still-going Jean-Philippe Smet a.k.a. Johnny Halliday!

It is the first French magazine to use the Augmented Reality technology on its cover, long after InStyle and Esquire in the US did.

The 172-page Anniversary issue with AR will exceptionally be on sale for 15 days.


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