The first Condé Nast magazines for which the American publisher will create iPad versions are Wired, GQ, Vanity Fair, The New Yorker, and Glamour. GQ will be first and should have a version of its April issue ready for the introduction of Apple's tablet computer. GQ's iPhone App has already sold more than 15 000 digital copies of the iPhone version of its January issue and 7000 copies of the December issue, so digital is encouraging for Condé Nast.
Condé Nast plans to test different prices, types of advertising and approaches to digitizing the magazines for several months before wrapping up the experiment in the Fall. “We need to know a little bit more about what kind of a product we can make, how consumers will respond to it, what the distribution system will be,” as Thomas J. Wallace, editorial director of Condé Nast, recently told the New York Times.
I was surprised that Wired, the publisher's tech magazine, wasn't getting first dibs, but Wired has apparently already been working on a reader project with Adobe, the software company that provides publishing tools to much of the magazine industry. Apart from Wired, the iPad versions will be developed internally and will be sold through iTumes initially. Besides GQ, the other titles won't be ready for the iPad before Fall 2010 it seems.