France: French Elle diversifies to launch “Elle en scène”: a new concert series

 French weekly women’s magazine Elle is expanding and getting into the music business it seems, but only when with the help of its advertisers!  Indeed, Elle has struck a deal with the Paris concert hall La Cigale to put together a series of concerts starting with British hipster and folk artist Charlie Winston (of “Hobo” fame) sponsored by up-and-coming trendy fashion brand Maje.  This new marketing initative by the Lagardère title is called “Elle en scène” (Elle on stage in English) and looks promising…

Elle en scene charlie winston

 
The kickoff is scheduled for April 9th and this is supposed to be the first one of many other concerts if successful.  I reckon Maje is the perfect fit with Charlie Winston from an image standpoint so well done so far!

More info on the official Elle en scène website.

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