Greece: People magazine launches first international edition

People Greece smaller People, which has been the most profitable magazine in the U.S. since at least 1991 (when it overtook Time in generating the largest annual annual ad revenues), has yet to be a major force overseas because its editorial concept is supposedly too…American!

Despite the current economic troubles and strikes happening in the country, Time Inc. has just confirmed the upcoming launch of People Greece on March 30th, which sets a precedent as the first ever People edition being published in a foreign language!  There is of course People en Español but the 14-year old title has a hispanophone but largely US-based readership. The first issue of the Greek edition will feature singer and local personality Elli Kokkinou on the cover.

Like the US edition, People Greece will be published weekly by Athens-based publisher Imako Media S.A. (most likely under license from Time Inc.).

Note: People does publish English-language editions in India and in Australia, but the magazine logo in those markets has been changed since it is known as Who (and not People).

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