The font is clearly different in the “new” More, (left) begun in March, from the “old” (below right). So, too, is the "For Women of Style & Substance" tag line, as Editor-in-chief Lesley Jane Seymour (since January 2008) told min recently. It better reflects the image of the Meredith Publishing magazine, which targets women 40+. Ms. Seymour also worked at Marie Claire (US) in her previous stint (2001-2006) and she's more fashion-centric than her predecessor Peggy Northrop, now Reader’s Digest's Editor-in-chief. Last year, Ms. Seymour ranked fourth in forbes.com’s list of most powerful fashion-magazine editors, behind star editors Anna Wintour (Vogue US), Cindi Leive (Glamour) and Robbie Myers (ELLE US).
Another new emphasis of the new More magazine, says Seymour, is a larger cover image, and the clear differential can be seen with Dana Delany then (December 2007) and now (April 2010). Delany is currently known for being among the Desperate Housewives, but during the late-1980s/early-1990s, she won two Emmys for her starring role in China Beach, one of the few TV-series about the Vietnam War. It was based on the book by Vietnam veteran and former Texas Monthly (1973-1981) and Newsweek (1982-1984) editor Bill Broyles.
More magazine is also available online at www.more.com and the Meredith magazine brand also successfully publishes international editions in Canada and the UK.
More info: visit Meredith Corp.'s official website here.