Axel Springer chief executive Mathias Döpfner delivered a passionnate speech on the PBS talk show of U.S. star journalist Charlie Rose.
Sporting a nice tan for April, Mr. Döpfner sat across Mr. Rose and sang the praises of Apple's iPad, which he had just purchased in Miami a few days earlier. He went as far as saying that "every publisher should sit down once a day to pray and thank Steve Jobs for rescueing the publishing industry with this tablet device". The move towards paid models in digital journalism is inevitable, even in Germany, as Mr. Döpfner described in the interview. He also took a minute to show off his own iPad app for the Germany daily Die Welt!
Die Welt's paid app can be purchased off the iKiosk "digital newsstand" and is available via a €7.99 a month subscription.
Axel Springer AG is one of the largest newspaper publishing companies in Europe, having over 150 newspapers and magazines in over 30 countries, including several Central and Eastern European countries: Hungary, Poland, the Czech Republic, Russia and western European countries: Germany, France, Spain, Switzerland, more than 10,000 employees with annual revenues and income on the scale of €1 billion. Its main media brands are Die Welt, Bild, and Hörzu.