British magazine NME's major overhaul was unveiled last week introducing a new design, logo and editorial content, as its publisher IPC (part of Time Warner) is seeking to reverse the music weekly's declining circulation. This overhaul is the first major change to NME under its first female editor Krissi Murison, who took up the role in July 2009. The title has suffered large circulation falls, dropping 20,6% year on year to 38 486 copies in the July to December period last year.
IPC is supporting the redesign with a print and online marketing campaign within IPC media brands including Nuts, Loaded, Uncut, Now, Look and Marie Claire as well as on NME TV and NME Radio. The campaign will also run in external media including The Independent, Time Out, and AMG Music Academy venues.