According to German GQ, grooming is manly! GQ, the upscale men’s magazine from publisher Condé Nast Verlag will introduce GQ Care, its new beauty/grooming supplement for men, on Thursday April 15th (polybagged with the May issue). From May 20th on will GQ Care also be available in newsstands for 3,50 euros as a stand-alone magazine.
Munich-based Condé Nast Verlag plans to make the 158-page thick GQ Care an annual issue down the road as it expands to appeal to more body-conscious metrosexual readers than before. The editorial team tried to make beauty topics like “Face”, “Hair”, “Body” and “Scent” as entertaining and informative for men as possible under the helm of GQ‘s new editor-in-chief, José Redondo-Vega, who just took over from long-time editor Manuel Frei this month. Also, German star fashion designer Wolfgang Joop, male model Marcus Schenkenberg and professional boxer Felix Sturm will chime in on the conversation about the impact of the body-conscious culture for today’s men. Author David Baum has the transformation of the man’s image from the “chivalrous gentleman down to the “feminized” toy boy”. Lastly, GQ wants to invite its readers to an exclusive event series called the “Gentleman Experience“, which GQ aims to bring to life in five key German cities in partnership with the gin brand Bombay Sapphire.