France: Yves Rocher wins this year’s Grand Prize for its magazine campaign

Yves Rocher campaign French cosmetics group Yves Rocher won the 25th “Grand Prix de la Presse Magazine“, (best ad campaign in a magazine) awarded each year by a jury of press and communications professionnals under the aegis of the industry council APPM (Association for the Promotion of the Press Magazine).  Publicis France’s CEO Arthur Sadoun and BNP-Paribas’ Brand & Communications Director, Antoine Sire, presided over the 25th edition of the awards ceremony, held last week, during APPM’s “Magazine Week” in Paris. 

The clever campaign called “Récoltant, fabricant, distributeur” (Grower, manufacturer, distributor), which shows a lipstick tube in a gardening glove, was designed by the Paris ad agency M&C Saatchi GAD for Yves Rocher.

More information (in French): http://www.pressemagazine.com/25e-grand-prix

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