Germany: Playboy Deutschland innovates with first man on its cover!

Playboy DE mai The May issue German Playboy features a man on its cover for the first time ever!  German actor, Thomas Kretschmann, is the face of the issue, along with other stylish German celebs which grace 30 extra pages of the men’s style section (“Mode Special”).

Truth be told, it’s actually the back cover since the May issue has two covers. The front cover remains female with the Swedish professional dancer Isabel Edvardsson showing some skin.  She is currently on the third season of the German RTL television show “Let’s Dance” where she is one of the jurors. She tells Playboy, published by Hubert Burda Media, how she feels about men when they dance, Swedish sex and why she has returned naked on the cover of Playboy.

Playboy wein And that’s not the only news from German Playboy, the men’s magazine is now also making its own wine!  After all, Playboy has over 50 years of expertise on the finer things in life – so why not extend tha<t to wine now?  The magazine has teamed up with the Peter Mertes Winery from Bernkastel-Kues, Germany, to produce a Cabernet Sauvignon (red) from the Palatinate wine region of Germany (“Pfalz”).

“I took the liberty to taste Playboy’s red wine with celebrity chef Holger Stromberg and Bunte magazine’s food and wine pundit Wolfgang Ritter first, before its official introduction”, said Playboy’s editor-in-chief Florian Boitin. He also added that they “found the cabernet to be a happy wine with a pleasant spicy touch and a sensational price/performance ratio at 3,99 euros a bottle.” With the Playboy edition “red wine”, Burda continues to pursue its strategy of brand extension with the men’s magazine.

This Cabernet Sauvignon from the Palatinate with a delicate touch of vanilla and spicy aromas, accompanied by prolonged aromas of green pepper, black pepper and coffee. This red cab is the first of a series of Playboy wines to come.  It will be followed by the introduction of a Playboy Prosecco, sparkling wine, this Spring and white and rosé wines down the road.


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