India: Worldwide Media to launch home magazine “Trends”

Indian publisher Worldwide Media is set to launch Trends, a magazine targeting the commercial interior design sector. The magazine is being launched in India as a licensing arrangement between Worldwide Media and the New Zealand headquartered Trends Publishing Ltd, not to be confused with Arizona-based magazine publisher Trends Publishing.

The magazine will be priced at Rs 250 (about €4,20). Worldwide Media CEO, Tarun Rai, said that the company is hoping for a circulation of 30 000 within the next six months.

In 2008, Worldwide Media already successfully brought Italian import Grazia to the Indian women’s magazine market.  It was the 9th international edition of the magazine when it was made available in 25 Indian cities.

Grazia India is positioned as the “thinking woman’s magazine”. It covers latest trends, Indian and international designers, must-know shopping spots and style tips. “Grazia decided to partner Worldwide Media in India because no one understands the modern Indian woman better than us. Grazia is the authoritative style magazine, but it does not preach. Its friendly tone will appeal to the confident woman of today,” said Tarun Rai, CEO, WWM at the magazine launch in April 2008.  The initial print run was 150 000 copies, the biggest by far in the market.  And Grazia India has its own Facebook fan page.

It may be noted that Worldwide Media is a joint venture between Times of India’s owner Bennett & Coleman and BBC Worldwide. WWM also produces women’s monthly magazine Femina.

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