Daily Archives: May 7, 2010

CH: “L’Illustré” celebrated its 90th anniversary with a redesign

On April 28, Zurich-based publisher Ringier gave a fresh look to its 90-year old French-language flagship news and pictures magazine L’Illustré.  It is the little brother of “Schweizer Illustrierte” (Swiss Illustrated in English) for French-speaking Switzerland.

The first part of the magazine is still devoted to Celebrities – always humorous and fresh, not mean-spirited – followed by the  Current Events section, which is even more breaking-news and vibrant than before.  The second part of the magazine has been merged into one. The pastel-hued Travel, Fashion, Beauty, Wellness and Food sections are bursting with practical information in particular.  The Planet pages complement the Car, Decor and Law & Money sections, which were launched last year with great success.

L’Illustré, which is based in Lausanne, currently circulates 90 635 copies per week and has a readership of 353 000 readers per issue.  Click to download the magazine’s media pack (in German), courtesy of go4media.ch.


Germany: Madame and Jolie magazines to publish July issues in 3D

Following in the three-dimensional footsteps of British Grazia, Munich-based magazine publisher Vision Media, will publish 3D fashion spreads in the upcoming July issues of its women’s publications Madame and Jolie.  Each issue will carry a four-page fashion well in 3D featuring the Fall/Winter attires from renowned international designers, as reported on MEEDIA.de.

The 3D features were developped in collaboration with the Apollo optical chain and sponsored by the German fashion label Annette Görtz so that a pair of 3D glasses could also be polybagged with the magazines’ July issues to enable proper 3D viewing.

Madame, which caters to more mature women (usually 40+) than Jolie, currently circulates 101 022 copies per month, whereas Jolie’s circulation has been growing over the past year to reach 375 642 copies per month.

Download the entire press release from Vision Media in PDF format (in German).