Indonesia: Marie Claire launches 37th international edition

Indonesia is quite a booming market for western magazine brands these days. It’s at least the third magazine launch there announced since the beginning of this year after Elle Decor and Forbes.  According to Victor Visot, Lagardère Active’s CEO for Greater China and Southeast Asia, Indonesia is currently home to over 500 magazine titles, read by 17% of adults in towns and 6% in the countryside, more than the number of people going online.

And now Marie Claire launched its latest edition in Jakarta about a week ago with local publisher Trinaya Tirta Media, also publisher of Elle and Elle Decor, with a print run of 55 000.

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