China: “Boat International” magazine launches Chinese edition

Boat International Media, a global media group serving the superyacht industry, and Edipresse Asia are to launch Boat International magazine in China this Fall.  The quarterly enthusiast magazine for wealthy Chinese will be published in Mandarin and Cantonese languages and its debut issue is planned for an official launch this coming September, followed by December 2010 as well as March and June 2011 issues.

Barrie Goodridge, CEO of Hong Kong-based Edipresse Asia explained in the official press release that “given the incredible resilience of the Chinese market over the past 18 months, the continued explosive creation of high-net-worth-individuals in the region and the increasing development of a yachting culture at the top end of the luxury sector, we feel now is the perfect time to launch a premium product for the Chinese market. Boat International is the most credible and resourceful magazine in the superyacht industry and I am excited by the prospects of what we can achieve together in the region.”

Boat International China should carry a minimum of 115 editorial pages and will launch with an initial print run of 15 000 copies, according to Edipresse Asia

Distributed in 55 countries Boat International is the world’s only truly international, monthly, English-language luxury yachting magazine.  Launched in 1983, it has established itself as the number one magazine for the global superyacht market. Its unrivalled coverage of power and sail yachting is achieved by drawing on the work of the world’s best photographers and yachting journalists.

Click to see the official press release in English.


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