UK: Wallpaper mag asks readers to design their own front cover

IPC‘s Wallpaper magazine has just launched a web application giving readers the chance to create the front cover for the magazine’s August issue and a back page ad for watch brand Rolex.

Readers can access the application by registering on the magazine’s website and can use it to create their own cover. They will be able to select and manipulate images, graphics and patterns supplied by designers James Joyce, Nigel Robinson, Anthony Burrill and Kam Tang.

The exclusive sponsor, Rolex, is offering nine different Rolex advertising creatives for readers to work with.  The offer is open to Wallpaper subscribers and non-subscribers and each reader who submits a cover will be sent the August issue with the cover they have created on the front.  The move is an extension of the magazine’s guest-designed front covers, with contributions from designer Phillipe Starck and fashion luminary Karl Lagerfeld last year.

Editor-in-chief Tony Chambers said: “Wallpaper readers are a very creative bunch and they are going to love this. After all, they’ll be joining the ranks of Philippe Starck, Zaha Hadid, Anish Kapoor and Karl Lagerfeld – all of whom are previous Wallpaper cover artists.”

Wallpaper has also made its own iPhone app available for download.  The application is sponsored by Swarovski.

The August issue will go on sale July 8. Wallpaper magazine sold an average of 105 028 copies in the second half of 2009, according to the latest ABC UK figures, down 2,8% YoY.


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