Paper company Sappi has launched its own magazine entitled What’s Next – a look at the future of publishing. Created with UK agency and FIPP member John Brown, the title is printed on five different Sappi papers and is linked to the website whatsnextmagazine.net.
The first edition of the title will be published in spring 2010, and will be inserted into the Q2 edition of FIPP’s Magazine World. Contributors include Glenda Bailey, editor in chief of Harper’s Bazaar, who talks about magazines that influenced her, and Mark Anslow editor of The Ecologist, who offers a personal perspective on the Copenhagen Climate Change conference. There are also contributions in issue one from photographers, Peter Funch (New York Times magazine and Neon) and Luke Kirwan (GQ and Wallpaper).
To receive a free copy of the magazine, register at whatsnextmagazine.net