USA: Magazines to sell subscriptions through Facebook’s News Feed

In a recent report, AdAge revealed that several American magazines are intent on selling subscriptions using Facebook’s News Feed moving forward (see AdAge’s mockup left).

In the article, AdAge mentioned that “Synapse Group, a Time Inc. division that sells subscriptions for many publishers, is collaborating with Alvenda, a company that builds e-commerce applications, to introduce a system letting Facebook users buy print magazine subscriptions without leaving the site or even the Facebook news feed. The system, which Alvenda expects to make live in July or August, will also allow Facebook users to expand those blurbs of magazine content that are now common in the news feed into full articles, complete with advertising — again without leaving the news feed, much less Facebook itself.”

Any subscription revenue generated through Facebook would reportedly be shared between the relevant publisher(s), Synapse and the digital enabler here Alvenda.


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