FourFourTwo, the football magazine from Haymarket Consumer Media has agreed six new licensed editions, which have either already launched or are set to launch before the World Cup in South Africa this June.
The licensed print editions are in Bulgaria, Egypt, Hungary, East Africa and the Netherlands. In the U.S., FourFourTwo will be published in a digital format. Together, these expand FourFourTwo’s already significant international presence by bringing the total of global markets in which it is published – including its original UK home – up to 19. The British flagship edition currently circulates 103 216 copies a month, according to Haymarket.
FourFourTwo will also be producing its Complete Guide to the World Cup in 15 new territories in a deal sponsored by Nike. This means that the Guide will now reach 33 territories in total. In 16 of those, the Guide introduces the FourFourTwo brand to the local market for the first time. Those territories are Spain, Germany, France, Italy, Russia, Poland, Greece, Switzerland, Austria, Croatia, Czech Republic, Vietnam, India, Japan, Bangladesh and Iceland.
Alastair Lewis, Haymarket’s international licensing manager, said: “This year really is the year of FourFourTwo. To have signed six new licence deals for 2010 launch at this stage in the year really is phenomenal. It is testament to the growth of the FourFourTwo brand around the soccer-loving world, the strength and quality of the UK content and the global reach of the English Premier League that we have seen such growth.”
“With several more licence agreements under negotiation and a pilot issue launched in Italy this week I think this is going to be a very special year for FourFourTwo,” he added.
David Hall, editor of FourFourTwo, said: “We’re proud to be introducing FourFourTwo to so many new readers worldwide. As always, we can promise them that we’ll deliver our unique blend of unparalleled access, insight and humour in this landmark year for football.”
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