After just one day on the iPad, Wired has sold 24 000 copies of its app, which sells for $4,99, according to the magazine’s Web site. This is a significant figure in comparison with Wired’s numbers on the newsstand where the magazine sells only about 82 000 single copies a month, according to the latest figures reported by Audit Bureau of Circulations. Wired’s app is Condé Nast’s third magazine on the iPad, since launching GQ in early April and, recently, Vanity Fair. The magazine has a universal app that runs on the iPhone and iPad.
Since December, GQ has sold 63 000 copies on both devices (the company isn’t breaking out the figures separately) as WWD reported.