Weekly lads’ magazine Zoo is to publish a 3D version this week in print and online. The Bauer Media title has 21 pages of 3D editorial and 13 pages of 3D advertising from companies including HMV, Sega, Warner Bros, Unilever’s Peperami brand and the Procter & Gamble products Pringles and Shockwaves. Buyers of this week’s copy of Zoo will receive a pair of 3D glasses to view the content. Online 3D content is available via PC or mobile at zootoday.com.
Geoff Campbell, Managing Director of Zoo magazine, commented: “there’s a huge amount of interest in 3D at the moment and while other magazines may have produced 3D editorial before, we wanted to bring something really exceptional and innovative to this market. We’ve delivered a complete 3D experience for the brand across all its platforms, and we have done this – as no other magazine before – with the support of advertisers who were, like us, keen to create something really different in such a hotly contested market.”
More marketing info on Zoo on the publisher’s dedicated page.