Interactive recruitment for Playboy in Argentina

The Argentinian edition of Playboy magazine has found a new way to recruit its cover girl in organizing virtual casting with webcam, online photo session, virtual books and online vote. Check out the official website CastingPlayboy.com.

1650 girls took part in this event for only one winner: Coty Iaria (see below)

Go to AdForum.com to watch the video with English commentaries.

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