Germany: G+J and Klambt are pulling the plug on Healthy Living mag

The August issue will be Healthy Living’s last, according to a joint recent press release from German publishers G+J and Klambt after a four and a half year venture.  However, the Healthy Living brand should remain alive by becoming a special issue for the other wellness magazine Vital.

Healthy Living was circulating about 150 000 copies a month on average, but advertising was getting harder and harder to get in a very competitive health and wellness for women’s magazine segment.  Circulation, while still relatively high for the category, had been declining steadily and both publishers couldn’t see the title turning in a profil in the near future in these tough economic times.

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