Cosmopolitan (UK) gets a redesign to reflect the brand values of fun and positivity

This week’s redesign of the UK edition of Cosmo probably comes at a good time with the magazine’s monthly circulation figures down 4,5% to 430 353 (July-December 2009).  The cover price will remain unchanged at £3,40 per copy.

The revamp of the monthly women’s mag includes new features including: ‘Man Manual’ – a dedicated man section, which reveals what really goes on in men’s minds; ‘Cosmo’s Happy List’ – 10 hot and relevant trends for the month, which replaces ‘Cosmo News’; ‘Cosmo Upfront’ – key fashion, beauty and celebrity stories positioned at the front of the magazine, and ‘Sex and the Single Girl’ and ‘Sex and the Not So Single Girl’.  Also, real-life stories will now be tagged ‘Cosmo Confidence’ and ‘Cosmo Inspiration’.

Louise Court, editor of Cosmopolitan, said: “Cosmopolitan is the authority on men, confidence, sex and relationships.”

Justine Southall, publishing director of Cosmopolitan, said: “Cosmopolitan is the biggest and most successful women’s magazine brand in the world. The key to our longevity in the UK is our constant ability to innovate and evolve for each generation, and give our readers more of what they love.”

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