France: Independent news monthly “Rue89 Le Mensuel” to debut on June 16

As previously reported on this blog, the independent French news site Rue89 has finalized its monthly print edition that will debut tomorrow June 16.  It won’t be called Revue89 after all but Rue89 Le Mensuel (“Rue89 The Monthly”).  The 100-page monthly will be available in newsstands from June 16 on in a small format for 3,90 euros an issue.  The debut issue boasts a colorful cover displaying a dead bird covered in oil to emphasize the issue’s main topic: BP’s oil spill in the Gulf of Mexico. 

Rue89 Le Mensuel will have a print run of 87 000 copies to start and is part of the diversification strategy of the website, founded in may 2007, which now has more than 1,5 million uniques per month.  The publisher would like to achieve a circulation of 30 000 copies over time, noting that it will start breaking even at 20 000.  Rue89.com (€1 million turnover) plans to be profitable by year’s end and to start earning money by 2011.

For more info, visit the offical website of Rue89 Le Mensuel.

Watch the video of the first issue going to press.

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