France: “Le Monde diplomatique” has published iPad apps in both French and English

As reported on InPublishing‘s website, the apps were developed by Exact Editions, the London-based digital publishing company, which works with magazine, newspaper and book publishers to market and sell online and app versions of their titles.

Alain Gresh, director at Le Monde diplomatique (LMD) says “This is a historic step for Le Monde diplomatique. LMD has enjoyed a huge success as a digital edition through Exact Editions. The iPad/iPhone edition will bring pages from the latest issue as soon as it is published to 100 million or so iTunes account holders.”

The apps can be downloaded for free with some sample open access content and the opportunity to upgrade to the full version for a 30-day subscription through in-app purchasing.

Exact Editions claim to be one of the leading pioneers of the “freemium” model in magazine publishing, allowing users to get a feel for an app before paying for it. In addition, the LMD app features pageflow for browsing, full search, double page view (iPad) and can be synced to an iPad, iPhone and iPod Touch for offline reading.

Daryl Rayner, Managing Director at Exact Editions says that “the iPad is the perfect reading environment for the content-rich Le Monde diplomatique. The double page cartography spreads look particularly impressive. I am sure the app will encourage a new audience of on-the-move content consumers.”

Since 2005, Exact Editions has been providing online digital editions of titles to individuals and institutions from their office in London. Its Precisely platform delivers freemium branded apps for the likes of The Spectator, Standpoint and Publishers Weekly. The platform makes text from current and back issues searchable. Information including email addresses, URLs, Tables of Contents and telephone numbers are also all clickable and content can be synced in a wifi environment.

Le Monde diplomatique is a monthly newspaper offering left-oriented analysis and opinion on politics, culture, and current affairs. Le Monde diplomatique was founded in 1954 by Hubert Beuve-Méry, founder and director of Le Monde.

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