Axel Springer and Prisma Presse about to test market for a new French celebrity mag “Voilà”

Axel Springer France and Prisma Presse (French subsidiary of Gruner + Jahr) have teamed up to launch a new publication in the French market.  They are indeed readying the imminent launch of the test issue of “Voilà“, a new kind of celebrity magazine.  Gruner + Jahr’s French staff already publishes the French edition of Gala and another title called Voici.  Three issues of the magazine will be available during a 6-week test via a distribution deal with French supermarket checkouts from July 8 on.  This could mean that Voilà will become a bi-weekly publication if the test is successful over the summer…

The “joint venture” between the French subsidiaries of the two German publishing giants means that Springer is the publisher i.e. it will manage the distribution of the title whereas Prisma is in charge of ad sales and editorial content.

As of right now, there is alas no info available regarding print run, circulation, cover price, rate card or even editorial specifics, but I will be sure to report back as soon as this becomes known.

Read official press release (in French) here.

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