USA: Think:act goes iPad

The international award-winning executive magazine, which will be published once a year during the prestigious New York Forum in June, has released its first tablet edition.

In the next few days the current issue of the economics and current affairs magazine think: act published by Roland Berger Strategy Consultants.  At the same time the consultancy will launch its own digital version with content partners BurdaYukom of Germany, which helped publish the first iPad edition of think:act.  With the inception of this app for tablet computers, think: act will become the first custom publication to launch a dedicated version specially optimized for viewing on tablets.

“The iPad combines the advantages of print and Internet, offers high value while keeping it fun to flip through a publication’s pages” says Torsten Oltmanns, Global Marketing Director and Partner at Roland Berger.  He added: “This new form of hybrid communication has a high acceptance among key decision-makers”.  Act:now is the official publication of the New York Forum, attended each year by 400 of the world’s top decision-makers and intellectuals including the likes of Rupert Murdoch, Michael Bloomberg and Elie Wiesel. During the forum, participants will receive current information on the iPad including the new issue of think: act.

“One thing is clear: the iPad changed the media landscape. Especially the integration of animated illustrations and moving pictures” said Dr. Christian Fill, managing director of BurdaYukom, the corporate custom publishing specialists owned by Hubert Burda Media. Fill added: “For businesses and custom publishers is the iPad is a great opportunity. And for us as think: act even managed to play off the specific strengths of the medium fully.”

The editorial of the current think: act goes behind the boom in the Indian economy and analyzes the strengths of the “Indian Way of Management.” BASF Chairman Dr. Jürgen Hambrecht finally explains in an exclusive interview why the diversity of the many European cultures is a strength for corporate governance. And Philip Kotler, the renowned management guru, stresses the marketing challenges facing the service industry.

The iPad-enabled version of think: act is ready for download at www.think-act.info.

More about the New York Forum:
Founded and run by Richard Attias, former CEO of Publicis Events, who organized the Davos World Economic Forum for 13 years and launched the Clinton Global Initiative, the New York Forum is a call for action by the business community to reinvigorate the economy and to find new confidence and credibility. It has been designed to bring together the key actors – leading CEOs, policy makers, thought leaders – at a critical moment to deal with the continuing economic crises.

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