Martha Stewart Living expands internationally

Martha Stewart Living Omnimedia is to launch Everyday Food in Dubai in July 2010. The monthly title will have a circulation of 35000 and will be distributed in Lebanon, Egypt, Saudi Arabia, Dubai, Syria and Jordan.  The US edition of Everyday Food currently reaches 4,5 million readers a month.  Additionally, Martha Stewart Weddings is also set to launch in Dubai by October 2010, under license from local entertainment firm Takhayal.  The quarterly bridal magazine will have a circulation of 40 000 and will be distributed in Lebanon, Egypt, Saudi Arabia, Dubai, Syria and Jordan.  The US edition of Martha Stewart Weddings, which debuted in 1994, currently circulates about 230 000 copies every quarter.

Also, Martha Stewart Living magazine will launch in Indonesia under a licensing agreement with Kompas Gramedia, the largest media conglomerate there. The monthly home title will launch in August 2010 with a circulation of 20000.

Lastly, Martha Stewart Living Omnimedia has announced that it has entered into a licensing agreement with Pizzazz Media to produce and distribute Martha Stewart Living in the UK. The new edition, which will be distributed throughout the UK, New Zealand and Australia, is expected to be published on a monthly basis following the September 2010 launch.  The magazine’s circulation is 50 000 and the cover price is £3,75 (€4,52).

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