Germany: Burda launches new celebrity weekly called “Chatter”

Quick, smart and current like a daily paper, emotional like a tabloid and stylish like a fashion glossy: that’s the new hybrid magazine concept called Chatter from German publisher Hubert Burda Media.  The magazine caters to women between 20 and 50 who want to keep in touch with the lives of their favorites stars and get the latest fashion tips each week. Launched on Wednesday with a print run of 1,3 million – of which at least 500 000  for the “Star Style Weekly” supplement inserted with Chatter. Sold for only 50 cents an issue, the latest product out of the Burda Medien Park Verlage in Offenburg, Germany, is definitely going head-on against the other celebrity titles.

One will find the latest news on German and international stars from the film, sports, music, TV, and political worlds inside Chatter’s 40 pages every week.  The 12-page supplement Star Style will be inserted for free in the middle of the magazine to provide extra editorial content on shopping, fashion and beauty tips, whereas the main Chatter will focus the looks and trends of the celebs as well as red carpet photos.

„The stars that are talked about“ ist Chatter magazine’s motto as editor Boris Hächler, formerly from Bauers’ Intouch magazine, explained.   The first issue should be sure to please the masses with features on Germany’s Eurovision Song Contest’s winner, the singer Lena, to the Hollywood star Angelina Jolie as well as the upbringing of Suri Cruise. Chatter magazine will of course also be available on the web at www.chatter.de.

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