Reader’s Digest UK is launching state-of-the-art iPad App

Readers Digest UK is launching a state-of-the-art iPad App in conjunction with YUDU following its acquisition in April by the Better Capital Fund, through its wholly-owned subsidiary Vivat Direct Ltd. The first ever digital version of the world’s most popular paid circulation magazine, the Reader’s Digest iPad edition, produced by YUDU Media will fully replicate the printed newsstand version in full digital format but with enhanced content and features such as video. Check out the demo below.

The iPad App has been developed specifically to harness the iPad’s full potential, according to its creator YUDU. Searchable on Apple Store, the App offers stunning graphics, rapid page turning, zoom, video, rich media and a text-only version for users.  In a bid to propel the iconic magazine into one of the UK’s leading digital publications, Reader’s Digest UK will be making the latest edition free to all on the iPad on July 5.  Featuring David Beckham on the front cover the title focuses on how football is saving the world to tie in with the FIFA World Cup being held in South Africa this month.

Gill Hudson, Editor in Chief of the magazine, says: “Making our magazine available as a stand alone iPad title will help us become accessible to a wider audience, and showcase the magazine’s depth and breathe of articles and features.  The iPad App, I’m sure, will play a significant role in our ongoing transformation and development.”

Robert Elding, Marketing Director of YUDU Media says, “To have the world’s most famous magazine as one of our iPad App launch partners is tremendously exciting.  The App has been specially built and formatted for the iPad device and the end result is a stunning digital version of the magazine that readers will be able to take anywhere, on and offline.”

Reader’s Digest UK currently has a circulation of 465 028 copies (ABC UK July – December 2009) and its cover price is £3,49 per copy.


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