The French cigar afficionado mag “L’Amateur de Cigare” to be redesigned in September

On September 10,” L’Amateur de Cigare magazine (similar to “Cigar aficionado” in the U.S.), will present its new version to its audience.  Its current Publication Director,  Jean-Yves Martinez, and the editor, Annie Lorenzo,  have been working on the redesign of the title, which is supposed to become glossier, more upscale and further foster the cigar club member’s feeling amongst its readers.

This Fall, the bi-monthly magazine started in 1994 will boast a fresher layout and a new tabloid-format insert added inside the wine-tasting and food sections. The editorial of the new L’Amateur de Cigare will be divided into two reading universes: tasting on one end and “art de vivre” on the other.

The magazine currently circulates 21 000 copies every other month, of which 8 500 are subs.  Ad sales are handled by MediaObs and the 4CFP is listed at €7 000.  Cover price is €5,50 per copy and the magazine has a reach of 30 000.

Click to see the complete media kit online.

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