UK: BBC launches magazine for Kerwhizz-ical kids

BBC Magazines has launched Kerwhizz magazine, a new four weekly pre-school title based on the popular CBeebies television program. The first issue went on sale on June 30.

The educational, interactive magazine, aimed at inquisitive four to six year olds, specifically supports the National Curriculum. According to the publishers, each issue of Kerwhizz will be packed with confidence-building quizzes, puzzles and problem-solving activities that children can achieve on their own. The magazine will also come with a free gift and to encourage them further, correct answers will be rewarded with points and stickers.

The magazine will feature Kerwhizz favorites throughout, including the lively teammates, exciting race worlds and quiz rounds presented by Kerwhizzitor. The magazine contains a range of fun, energetic and entertaining quizzes which readers are encouraged to discuss with parents, siblings or carers before deciding on the correct answer.

Pauline Cooke, Publisher, BBC Pre-school magazines says: “The TV programme Kerwhizz has been immensely popular on CBeebies and we believe its success will continue with this monthly title. Educating children in an entertaining way can be a struggle, but we believe Kerwhizz magazine will make this easier with its wide range of educational, entertaining and exciting editorial content. The quizzes are such fun that children won’t even know they are learning.”

The magazine, priced at £1.99, will come with a free gift, the first of which will be a double-sided board game, and stickers to increase interactivity throughout the magazine.

Background information:

  • The Kerwhizz television programme launched on CBeebies in November 2008 and is an in-house CBeebies production
  • Each issue of Kerwhizz magazine will have a print run of 80 000
  • Kerwhizz magazine is the latest addition to BBC Magazines’ successful portfolio of popular pre-school titles, including CBeebies Weekly, Bob the Builder and In the Night Garden

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