USA: “Seventeen” relaunches site with social network focus

Hearst’s Seventeen magazine has relaunched its website with an increased focus on social-network functionality in a bid to attract traffic from teenage girls and young women, according to Mediaweek.

The new push includes incorporating Facebook’sOpen Graph” platform, as well as Twitter and Meebo, allowing visitors to share content and communicate with friends via the site. The relaunched site also features a celebrity news channel drawing content from Hearst’s aggregator site Let Me Know (LMK.com). Ann Shoket, the mag’s editor in chief, remarked: “It’s absolutely about having girls spend more time on Seventeen.”

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