The announcement on Wednesday by Hearst Magazines International (HMI) President/CEO (since 2009) Duncan Edwards of the April 2011 launch of Esquire/Malaysia marks Esquire‘s 22nd overseas edition! There was only a handful in 1989 when Edwards’ predecessor George Green took the job.
Hearst’s partner in Esquire Malaysia is Mongoose Publishing, which also publishes Time Out, Newsweek and Nat Geo among others in Malaysia. The editor will be Sam Coleman and the language is English (widely spoken in Malaysia). Esquire Malaysia will have an initial print run of 30 000 copies, a minimum of 164 pages and a cover price of RM12.
International editions usually run their own editorial and marketing shows, but in 2008 Esquire Russia adapted the “ultimate bachelor pad” that has been a staple for the U.S. flagship since its 70th anniversary in 2003. This fall, the “Esquire House” will be in the Hollywood Hills overlooking Los Angeles.