Founded by Mike McCue, former CEO of Tellme, and Evan Doll, former senior iPhone engineer at Apple, Flipboard began a quest today to transform how people discover and share content by combining the beauty and ease of print with the power of social media. Flipboard also announced the immediate availability of itʼs Flipboard App for iPad, a social magazine that brings to life the stories, photos, news and updates being shared across Twitter and Facebook. Flipboardʼs first public demo happened at the FORTUNE Brainstorm Tech conference in Aspen, CO at the end of July. Watch video below.
“With over 1 billion messages posted every day, social networks are quickly becoming the primary way people discover and share content on the Web. The result is a huge influx of incoming messages and links people must sort through across multiple web sites just to stay up to date,” said Mike McCue, Flipboardʼs CEO. “We believe the timeless principles of print can make social media less noisy, more visually compelling and ultimately more mainstream.” Designed from the ground up for iPad, Flipboard creates a magazine out of a userʼs social content. Simply launch Flipboard and “flip” open the cover to get started. From the Table of Contents readers can view their sections and personalize the magazine.
The Facebook and Twitter sections let readers quickly flip through the latest stories, photos and updates from friends and trusted sources. Because Flipboard renders links and images right in the magazine, readers no longer have to scan long lists of posts and click on link after link – instead they instantly see all the stories, comments and images, making it faster and more entertaining to discover, view and share social content.
Flipboard also lets readers easily create sections around topics or people they care about. Choose from Flipboardʼs suggested sections on topics such as sports, news, tech and style, with content hand-curated from popular and interesting Twitter feeds. Or, create an entirely new section by searching by topic, person or Twitter list to make Flipboard even more personal.
Flipboard is the worldʼs first social magazine. Inspired by the beauty and ease of print media, Flipboardʼs mission is to fundamentally improve how people discover, view and share content across their social networks. Start reading your magazine by downloading Flipboard at www.flipboard.com. The company is based in Palo Alto, CA (where else???) and you can follow them at www.twitter.com/flipboard