Singapore-based SPH Magazines has signed a licensing agreement with Kingpin Media to publish monthly title Home & Decor in Indonesia, the first license for the upscale home publication.
Home & Decor, first launched in Singapore in 1987, is Singapore’s No. 1 interior magazine and was awarded the Best in Design (Bronze) in the Asia Media Awards in 2005. Home & Decor Indonesia will feature the same quality editorial content and excellent design that the Singapore edition is known for. Readers can find out the latest decor trends, furnishings, accessories, design industry tips as well as some of the most innovative home designs in the magazine.
Mr Foong Seong Khong, Head of SPH Magazines’ International Licensing Unit, said: “The licensing of Home & Decor in Indonesia reaffirms its strength as a brand with huge regional potential. We are confident that SPH Magazines, together with Kingpin Media, will develop and grow the title in Indonesia’s fast-growing market, and quickly duplicate the success that Home & Decor has enjoyed locally.”
Ms Sophie Kho, Editor of Home & Decor Singapore, added: “The extension of Home & Decor brand overseas is not just a testament to the potent brand equity of Home & Decor, but will also provide our advertisers with a wider market reach beyond Singapore.”
Mr Sumarno, commenting on the partnership, said: “Home & Decor Indonesia is an exciting addition to Kingpin Media’s other publications. We look forward to working closely with SPH Magazines to grow the title in a fast expanding market.”
Kingpin Media publishes other lifestyle magazine titles in Indonesia while SPH Magazines, a wholly-owned subsidiary of Southeast Asia’s leading media company Singapore Press Holdings (SPH), is the Publisher of Choice in Singapore and in the region, with about 100 titles in English and Chinese, including its flagship title Her World. SPH Magazines’ titles can be found in China, Hong Kong, Indonesia, India, Thailand, Malaysia, The Philippines and Vietnam.
The cover price is 49,000 Rupiah (€4.24) in Java and 55,000 (€4.75) Rupiah elsewhere.