Fashion and beauty title InStyle UK is partnering with L.K. Bennett, the British upmarket women’s fashion label, to publish a guide to everything readers need to know about looking great at work.
In 24 large format pages, the “Get Smart – Workwear made chic & simple” supplement features more than 150 workwear buys and explains the best office-friendly catwalk trends. “Get Smart” talks to professional women about their go-to workwear and accessories, showcases the modern capsule wardrobe and gives readers the rundown on how to achieve 5-minute morning make-up.
Eilidh MacAskill, InStyle‘s editor, said: “Achieving a great look for work is becoming ever more important and can often present a tricky fashion challenge. Get Smart is going to be a huge hit with InStyle readers, telling them everything they need to know for a confident nine to five.”
Annick Gorman, creative director of L.K. Bennett, says: “We are delighted to be sponsoring the first “Get Smart” supplement. Offering an elegant and wearable working wardrobe is increasing important with today’s busy lifestyles. It’s inspiring to see how our customers wear the collection to suit their individual style and needs. This season our campaign features four fabulous women of different ages, who have pursued varied professions but all have one thing in common: they want to look and feel their best every day.”
To publicize the partnership between L.K. Bennett and InStyle, copies of the “Get Smart” supplement will be handed out to female workers at seven London locations including Canary Wharf, Bond Street and London Bridge.
In addition, InStyle and L.K. Bennett will be running a Twitter competition with luxury goodies for readers to win in L.K. Bennett stores. Readers will discover details of the store taking part each day by visiting www.instyle.co.uk.
The “Get Smart” issue will be published with InStyle’s October issue, which went on sale on September 2nd.