Courrier International has just launched a new ad campaign to promote its refreshed look and layout. The campaign showcases key moments in world’s History, but altered by the grace of Photoshop to change the course history took following the assassination of U.S. President Kennedy for instance. What would have happened if the car had been so kind presidential bullet-proof “popemobile” for instance?
The new print campaign Courrier International was conceived by Saatchi & Saatchi. The creative team made of Arnaud Vandenabeele et Timothée Gaube came up with the idea to “twist” key moments in History to emphasize the magazine slogan’s that one can better anticipate when one is well-informed.
The new formula of Courrier International will go on sale on September 9 to celebrate the magazine’s 20th anniversary and will boast a brand new logo for the occasion. On August 23, Courrier International has also introduced its first iPad and iPhone applications. The international newsweekly currently circulates 194 517 copies per issue and reaches 1 347 000 readers.
Click to see latest issue of Courrier International.