Swiss newsweekly “L’Hebdo” launched first iPad app

L’Hebdo, the French-language Swiss newsweekly published by Ringier, launched its first iPad app at the end of August.  

Not only is it now possible to access the latest issue of L’Hebdo on the iPad and enjoy its content in a more interactive fashion through the device’s gorgeous screen, but one can also browse through the magazine’s archives for a small price.

L’Hebdo is the first magazine to release a tablet version of its magazine within French-speaking Switzerland.  In the German-speaking part of the country the Schweizer Illustrierte magazine and the daily Tages-Anzeiger are the only two print properties to have come up with their own iPad app.  L’Hebdo’s digital edition for tablets will be available for download every Wednesday at 10pm and will be free for the 2 months.  Most articles will link to external sources of information that will complement the weekly’s actual reporting.

The iPad version makes L’Hebdo available to all Swiss readers worldwide at a very modest cost (no printing or shipping) and with no delays.  L’Hebdo for iPad will cost 4,40 Swiss Francs a piece from November 1st on and a “4 issues for the price of 3” subscription will also be offered. Purchase will be available via the Apple Store only.

Besides access to the magazine’s archives, past issues purchased digitally will also remain accessible on the device even without an internet connection.  The purchase of the week’s issue will grant the reader access to the magazine’s 24/7 RSS feeds and videos for the rest of the week until a new issue comes out.

The print edition of L’Hebdo currently circulates 46 010 copies per week and reaches 216 000 readers.

Click to access L‘Hebdo’s factsheet online.

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