Category Archives: Beauty/Cosmetics

French Marie Claire’s October issue comes out with a refreshed look and feel

Marie Claire Group just launched a new version on its flagship edition Marie Claire in France on September 9 (October issue).  The issue features French actress Mélanie Thierry on the cover.

The monthly title has  a circulation of 430 124 copies per issue (DFP 2009), but aims to get back to its “fundamentals” i.e. to engage more with readers and voice its opinion more publicly especially on key women’s issues, under the impulse of its new Editorial Director Christine Leiritz, who succeeded Tina Kieffer at the end of 2009.

Click to have a peak inside the October issue of Marie Claire France.

Click to purchase a digital issue of Marie Claire on Relay.com.

UK: “Essentials” magazine goes model-free

The entire October issue of Essentials magazine (UK) is model and celebrity-free, from the fashion and beauty spreads, to a naked body confidence photo shoot in the health section.

The decision to give over the cover to real women is due to “the fantastic readers we feature each issue,” says Jules Barton-Breck editor of Essentials. “So many of these women look, and are, amazing that we wanted to celebrate them. In our recent reader survey 70% told us that they would rather see a real woman on the cover of a magazine than a celebrity, so we’re excited to be the first magazine in the UK to do this every month!”

The nationwide search for the October cover stars started with Essentials asking readers, and women via a social media campaign, to tell the magazine why they were amazing enough to appear on the front cover. Hundreds of women applied and a shortlist were invited to attend a casting session with the editor and style director to select who should go forward. The ten cover stars are all shapes, sizes and ages and the issue is a celebration of real women, say the publishers.

The issue also signals the launch of a no models or celebrities on the cover rule that will apply from the October issue onwards – only real women will appear as cover stars.  Essentials publisher Ilka Schmitt says: “Celebrating our readers by putting them on the cover is a brave move, but it just feels right for Essentials.

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France: Lagardère and Marie Claire merge their women’s magazines Be and Envy

As revealed by Presse News yesterday, the French media giants Lagardère Active et Marie-Claire Group have decided to merge their respective new women’s weeklies Be and Envy, only six months after their launch.  A conference call betweek Lagardère Active‘s CEO, Didier Quillot, and Marie Claire’s, Jean-Paul Lubot, was planned this morning to clarify the details of the transaction, but according to Presse News again, the last issue of Envy would be published at the end of september.  The Be brand is the one likely to survive in an enriched version fueled by some part of Envy’s former editorial team. 

Out of 40, only about 15 journalists among Envy‘s editorial team will move over to Be (DSH OJD: 171 085 copies per week). Jean-Paul Lubot explained the closure by a very competitive segment and lagging circulation figures (DSH OJD 2010: 174 280 copies per week), well below Envy’s break even point of 200 000.  Also, ad sales had been disappointing.

That’s not a huge surprise to me since Envy looked like the poorer one from scratch amongst the three women’s weeklies launched in France between August 2009 and Spring 2010.  I didn’t see the merger coming, but considering the strong ties that unite Lagardère and MCG, it makes sense, rather than just folding EnvyGrazia seems to be winning the battle of the Paris weeklies and this is not a bad move for Lagardère, which protects its longtime champion Elle (weekly in France) by helping to kill a competitor.

Elle US to launch customizable app in October

As Mediaweek reported recently, Hachette Filipacchi Media’s Elle won’t be the first of the big fashion monthlies to come out with its own app for the iPad when it launches with its October issue in mid-September (Condé Nast’s Glamour beat it by a month, having launched with its September issue). But given the slim fashion/beauty pickings in the App Store, it stands a good chance of getting a warm welcome from the fashion set.

Like other magazine apps, Elle’s contains the full contents of the magazine as well as extras like behind the scenes interviews, e-commerce links, photos and video from photo shoots and a video version of Robbie Myers’ editor’s letter. But the app’s signature feature is the ability to customize the experience. In keeping with its editorial devotion to personal style, Elle included in its app a feature it calls Elle Personal Stylist, an electronic take on the paper doll onto which users can drop items from the issue to create outfits. The outfits can be saved on “inspiration boards,” the iPad equivalent of tearing out pictures from a magazine and pinning them to a bulletin board.

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Condé Nast UK to publish eight regional editions of Glamour mag

Condé Nast UK will this week publish eight regional editions of its glossy monthly magazine Glamour.

The September issue of Glamour, which goes on sale on Thursday, will feature sixteen pages of editorial specifically tailored for readers in each area.  The magazine will publish specialist editions in Birmingham, Bristol, Manchester, Northern Ireland, Scotland, Wales, Newcastle and London.  Each edition will look at up-and-coming cultural talent from the region in addition to providing tailored shopping and leisure advice.  The one-off issue of the magazine has come about through a collaboration with shoe brand Converse, which has acted as sponsor.

Each edition of the magazine features singer Katy Perry on its cover wearing a t-shirt emblazoned with the name of the region.  Glamour is the biggest women’s lifestyle glossy with monthly sales averaging 515 281 copies during the second half of last year, a fall of 5,9% year-on-year.  Sales put the Condé Nast title just ahead of its nearest rival Cosmopolitan, which over the same period averaged sales of 430 353 each month.

Last week the National Magazine Company announced that it would launch a free spin-off version of Cosmopolitan in the autumn aimed at female university students.

Middle-East: Grazia to launch new English-language edition in Bahrain with ITP

Mondadori and ITP have signed an agreement for the publication of the Bahrain edition of fashion magazine Grazia, which is expected to hit the newsstands in September.

Edited by Kerrie Simon, Grazia Bahrain will be published monthly in English and will be the only English-language weekly luxury fashion magazine in the Middle East. The mix of exclusive and attention-grabbing A-list news, combined with an inside track on local and international style, makes Grazia a must-read for fashion lovers across the region. In their own words, readers are “addicted” to the weekly fix of fashion that Grazia guarantees

Circulation for the new foreign edition of the Italian magazine brand is expected to be over 10 000 copies per issue and it will be distributed both through newsstands and at large-scale retail outlets with special display stands.

The Bahrain edition will operate alongside Grazia United Arab Emirates, which was launched (also under a licensing agreement with ITP) in November 2005.

The cover price of Grazia Bahrain will be BH1 (or about €2).  Click to download full media kit in PDF.

France: benchmarking the three new upscale women’s weeklies

As covered extensively over the past months on this blog, the French segment of upscale women’s weeklies has had 3 back-to-back magazine launches since August 2009!

I thought this was about time to take a closer look at the current war amongst women’s weeklies so I put together some sort of recap chart, only accounting for Grazia, Envy and Be, in the order they were launched. I decided not to include French ELLE because it’s been THE women’s weekly of reference for over 60 years and remains to do so while these three newcomers tend to cater to slightly younger women.