Category Archives: Decor/Home

Magazines catering to decor and home enthusiasts

Mediterranean home & lifestyle mag Côté Sud launches Dutch edition

A Dutch version of the home magazine with Mediterranean flavor Côté Sud Magazine  is to launch shortly.  The magazine caters to those who are keen on the Riviera lifestyle and fond of  products and flavors from all over Mediterranean sea.
It is the fourth international edition to be launched in Dutch-speaking Belgium (“Flemish” is the language to be precise) and Holland with a print run of 50 000 copies (25 000 in Belgium and just as many in The Netherlands).  The title will be published in 285 x 225 mm perfect-bound format and glossy paper.



UK: Wallpaper* made an erotic film to promote its sex-rated September issue

Wallpaper* marks its move into short film-making for its sex-rated September issue.   The film is named “Quatre” and is a collaboration with RSA Films.  It is a “complex tale of mistaken identities, passions reignited, the latest Lanvin and good old girl-on-girl action.”  “Quatre” is a three-minute film that aims to combine sex, fashion and furniture in a story based on mistaken identities and reignited passions. 

RSA Films director Vernie Yeung, who previously worked on ad campaigns for the likes of Sony Bravia, Canon and Motorola in Europe and Asia, makes his Wallpaper* debut with the film. Also on board were set designer Max Bellhouse and fashion stylist Tamara Rothstein.

Wallpaper*_August 2010 issue

The film can be viewed in full at and stills from the film can be seen in a 12-page fashion feature in the mag. 

“When Wallpaper* does film, we do it properly. “Quatre” is an elegant and erotically charged must-see piece of cinema.” said Tony Chambers,  the editor-in-chief of Wallpaper*.

Wallpaper’s September Fashion and Sex issue is on sale on Thursday 12 August 2010.

Axel Springer to launch new Hörzu spin-off focusing on home and country living in September

Axel Springer to launch new Hörzu spin-off called Hörzu Heimat (“Listen home” literally) whose debut is planned for September 1.  Hörzu is one of Germany’s most popular TV guides.

The bi-monthly science spinoff Hörzu Wissen (Wissen = Knowledge) led the way some years ago, now Hörzu Heimat will face the daunting task of repeating the success of Hörzu’s first spin-off.  The premier issue will focus on topics relating to Germany (the “Heimat”) and will be available in newsstands from September 1 on.

The 124-page issue will have a print run of 300 000 copies to start and management estimates to sell about 150 000.  The book will be available in newsstands for a two-month period at a cover price €3,50.  Axel Springer has already got committment from ten advertisers to be featured in the debut issue of Hörzu Heimat.

Hörzu Heimat won’t be your usual country living magazine. Instead, it wants to introduce its readers to a new, independent magazine format, which does not aim at competing directly with the recent wave of country magazine that launched in Germany like Mein Schönes Land and Landlust, as its editor Christian Hellmann explained.  The magazine seems to cater to Germans who love their country or Germanophiles worldwide.  Besides country-related topics, there are city- and travel-related topics like a feature on Munich’s renown Oktoberfest for instance.  Its editorial is split into the following sections: nature, good life, interiors, garden, food, wine, country people and the homeland ak.a. Germany.

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Home & Decor Magazine has launched in Indonesia

Singapore-based SPH Magazines has signed a licensing agreement with Kingpin Media to publish monthly title Home & Decor in Indonesia, the first license for the upscale home publication.

Home & Decor, first launched in Singapore in 1987, is Singapore’s No. 1 interior magazine and was awarded the Best in Design (Bronze) in the Asia Media Awards in 2005.  Home & Decor Indonesia will feature the same quality editorial content and excellent design that the Singapore edition is known for. Readers can find out the latest decor trends, furnishings, accessories, design industry tips as well as some of the most innovative home designs in the magazine.

Mr Foong Seong Khong, Head of SPH Magazines’ International Licensing Unit, said: “The licensing of Home & Decor in Indonesia reaffirms its strength as a brand with huge regional potential. We are confident that SPH Magazines, together with Kingpin Media, will develop and grow the title in Indonesia’s fast-growing market, and quickly duplicate the success that Home & Decor has enjoyed locally.”

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Condé Nast changes publishing partner in Brazil

Condé Nast International has formed a joint venture with Globo Media Group, a Brazilian publisher and broadcaster, to publish Vogue and other Condé Nast titles in the South American country, one of the world’s fastest growing markets for luxury goods.

Vogue has been published in Brazil in Portuguese for the past 35 years under a license agreement with Carta Editorial, which also published titles including Casa Vogue and Vogue Homme, most of which will now be published by the new joint venture, Edições Globo-Condé Nast. In addition, all the titles will have an online version. Under the joint venture the companies also plan eventually to launch Brazilian editions of other Condé Nast titles, along with branded digital and digital TV platforms. The last issue to be run by Carta Editorial will be October. Jonathan Newhouse, chairman of Condé Nast International, told WWD that “Globo is the leading media company in South America and has a reputation for excellence. It is the ideal partner for Condé Nast as we expand our business activities in this key, growing market.”

USA: launches new bridal magazine 2.0 concept called “The Nest”

Longtime cross-platform bridal brand The Knot says it has applied its years of online experience to the execution of its print magazine The Nest, which had its newsstand launch on July 19. The company told MIN Online that the print title’s content mix and cross-platform integrations were employing Web 2.0 principles of user involvement, dialogue and real-time complements to the printed page. 

The Nest, its new $4.99 quarterly magazine, is aimed at married couples setting up home and family. Interactivity is key to the new project as is bringing readers into the editorial mix. Readers can submit their own advice, how-tos and tips across all of the content areas: travel, cooking, lifestyle. A special section of the magazine will be devoted to the UGC content. User-generated content is also available at where users can upload submissions.

The issue also is being mobilized via bar codes. Readers can snap a bar code in the issue and get back content, including what other readers are discussing in real time at In an ad for Kitchenaid, for instance, the mobile code links your smartphone to a set of user testimonials for the sponsors’ product and then a link into other content channels on On the “How-To” page of the magazine the mobile code links the user to online user-submitted how-to pieces as well as an entry form for the reader to submit their own content. The idea is for the mobile component to help drive user-generated content from the print experience to online. 

TheKnot says this web 2.0 model for magazines has attracted a number of inaugural issue sponsors to the affluent and young audience. Also, Bank of America, Couples Resorts, Mazda, KitchenAid, Starwood Hotels and Anheuser-Busch are reportedly among the advertisers.

Wallpaper*, the international design, fashion and lifestyle magazine, is publishing its first handmade issue

Wallpaper*, the international design, fashion and lifestyle magazine, is publishing what it claims to be its most ambitious issue to date with “Handmade“, which is printed on seven different paper stocks, has 21000 unique covers and every object it features was reportedly commissioned by the magazine.

For the August issue, Wallpaper* magazine brought together and briefed some of the world’s leading designers, craftsmen and manufacturers to produce unique furniture, fittings, foodstuffs, fashion and more. The special issue chronicles the production and presentation of this astonishing collection of one-off designs and delicacies.

From cover to cover, Wallpaper* Handmade is a complete celebration of craftsmanship. Through working closely with paper supplier UPM, the issue is printed on no less than seven different paper stocks and includes an A5 sketchbook documenting how several of the designs evolved. There is even a paper house to cut out and assemble, courtesy of architect Ryuji Nakamura.

In another first, the magazine invited readers to Continue reading