Category Archives: Digital

U.S. edition of Elle marks its 25th anniversary

The American edition of Elle launched 25 years ago already!  For the occasion, the French-owned magazine’s October issue is coming up with several covers featuring four young American actresses.

Elle U.S.’ ad pages are up an incredible 47% YoY as advertisers have been lining up to take part in the magazine’s 25th anniversary celebration.  Kevin Martinez, VP/Brand Publisher, told trade publication min that Elle’s “cutting-edge marketing programs and incredible effort by a tremendous sales team contributed to our success. The October issue will also be the first issue featured on our new iPad app, which offered extra incentive for our advertisers.”

Celebrating its anniversary with a four-cover split run (see covers above), Elle managed to ignite eye-catching controversy with its September cover featuring a retouched Gabourey Sidibe.  So the good times are still rolling for Elle U.S. it seems despite the many management changes

Advertisements

Haymarket brings Stuff and FourFourTwo mags to Poland

Britain’s enthusiast magazine publisher Haymarket has agreed to licence its gadget title Stuff to the Ginza Media Group of Poland as of September 9, 2010. The cover price is set at 9,90 PLN (or about €2,50) and the print run is 50 000.

Stuff magazine is the UK’s cutting-edge guide to gadgets, gear and technology and is Earth’s most renowned gadget compendium.  Inspirational, witty and friendly, it has become the best-selling gadget magazine in the world. There are 22 international editions, all rammed to the virtual rafters with the world’s coolest kit.  Stuff also has: a new multimedia website, Stuff.tv ; a brand new mobile site, Stuff.tv/mobile ; an annual exhibition; and two of the Britain’s most successful podcasts.  Stuff’s editors travel the world to experience first-hand the very latest in entertainment technology and culture to ensure that all its features are at the cutting edge of the gadgets world.

Meanwhile, Haymarket also reached a licence agreement with Ginza for  its football (soccer) mag FourFourTwo to be published in Poland from September 15 on. The cover price will be 4,90 PLN (€1,30) and the print run is 30 000.

FourFourTwo stands for the very highest quality, unparalleled football knowledge and genuine authority – all delivered with passion, humour and flair. No other media channel gets deeper under the skin of football than FourFourTwo . Global superstars line up to be interviewed, lower-league clubs allow access all areas as we uncover the untold secrets of the game and award-winning investigative reporters dig out crucial stories that take us into the dark heart of football.

Gala publishes 3D issue in France

French celebrity weekly Gala just released its last issue today September 15, which comes with a free pair of 3D glasses since the issue is exceptionally three-dimensional.  It features French 60’s pop legend Michel Polnareff at 60 with his pregnant girlfriend on the cover.

All articles and ad pages published in this issue of Gala are embedded with a 3D feature.  It is a first for the celebrity and style weekly published by Prisma Presse, French subsidiary of German media giant Gruner + Jahr! The title, which has a circulation of 268 199 copies per week, has embraced a strategy of “creative coups” after introducing a daily Gala Croisette during the last Cannes Film Festival in May for instance.  It will also publish a daily version during the Paris Fashion Week that starts on September 28 until Cctober 8, 2010.

Newsweekly “Veja” launches iPad version in Brazil

An iPad edition of Editora Abril’s Brazilian newsweekly Veja debuted on September 4 in the Apple App store and shot immediately to the number one position among free apps. The new app is powered by the Holland-based Woodwing, a digital media solutions company.

Veja currently circulates about 1,1 million copies per week and has more than 8 million readers per issue.  Click to read the official Woodwing press release in English.

About Editora Abril:
Editora Abril publishes more than 370 titles in 2009 and is a leader in 21 out of the 25 segments in which it operates. Its combined publications have achieved a circulation of 188,5 million copies last year, in a country of 28 million readers and 4,1 million subscriptions. Seven out of the ten most read magazines in Brazil are published by Abril, and Veja is the third largest weekly information magazine in the world and the largest outside the United States.

About Veja:
It provides on a weekly basis the main facts and news on Brazil and the world, written by highly-qualified journalists, to readers who like to be well informed.

About Veja São Paulo:
São Paulo city’s magazine. Besides reporting the most important news on the life of Sao Paulo and its characters, the so-called “Vejinha” is committed to presenting readers, in its articles and weekly guide, the best options in terms of entertainment, leisure, programs and services.

About Veja Rio:
A portrait of the wonderful city through articles and guides, and a constant commitment of providing readers with the best options in terms of entertainment, leisure, programs and services. 

USA: Newsday releases hilarious commercial for its iPad app

Newsday just released an hilarious commercial for its iPad app…

Newsday is a daily American newspaper that primarily serves Nassau and Suffolk counties and the New York City borough of Queens on Long Island, although it is sold throughout the New York metropolitan area. As of 2009, its weekday circulation of 377,500 was the 11th-highest in the United States, and the highest among suburban newspapers.  The newspaper’s headquarters are in Melville, NY, in Suffolk County on Long Island.

UK: “Essentials” magazine goes model-free

The entire October issue of Essentials magazine (UK) is model and celebrity-free, from the fashion and beauty spreads, to a naked body confidence photo shoot in the health section.

The decision to give over the cover to real women is due to “the fantastic readers we feature each issue,” says Jules Barton-Breck editor of Essentials. “So many of these women look, and are, amazing that we wanted to celebrate them. In our recent reader survey 70% told us that they would rather see a real woman on the cover of a magazine than a celebrity, so we’re excited to be the first magazine in the UK to do this every month!”

The nationwide search for the October cover stars started with Essentials asking readers, and women via a social media campaign, to tell the magazine why they were amazing enough to appear on the front cover. Hundreds of women applied and a shortlist were invited to attend a casting session with the editor and style director to select who should go forward. The ten cover stars are all shapes, sizes and ages and the issue is a celebration of real women, say the publishers.

The issue also signals the launch of a no models or celebrities on the cover rule that will apply from the October issue onwards – only real women will appear as cover stars.  Essentials publisher Ilka Schmitt says: “Celebrating our readers by putting them on the cover is a brave move, but it just feels right for Essentials.

Continue reading

Swiss newsweekly “L’Hebdo” launched first iPad app

L’Hebdo, the French-language Swiss newsweekly published by Ringier, launched its first iPad app at the end of August.  

Not only is it now possible to access the latest issue of L’Hebdo on the iPad and enjoy its content in a more interactive fashion through the device’s gorgeous screen, but one can also browse through the magazine’s archives for a small price.

L’Hebdo is the first magazine to release a tablet version of its magazine within French-speaking Switzerland.  In the German-speaking part of the country the Schweizer Illustrierte magazine and the daily Tages-Anzeiger are the only two print properties to have come up with their own iPad app.  L’Hebdo’s digital edition for tablets will be available for download every Wednesday at 10pm and will be free for the 2 months.  Most articles will link to external sources of information that will complement the weekly’s actual reporting.

The iPad version makes L’Hebdo available to all Swiss readers worldwide at a very modest cost (no printing or shipping) and with no delays.  L’Hebdo for iPad will cost 4,40 Swiss Francs a piece from November 1st on and a “4 issues for the price of 3” subscription will also be offered. Purchase will be available via the Apple Store only.

Besides access to the magazine’s archives, past issues purchased digitally will also remain accessible on the device even without an internet connection.  The purchase of the week’s issue will grant the reader access to the magazine’s 24/7 RSS feeds and videos for the rest of the week until a new issue comes out.

The print edition of L’Hebdo currently circulates 46 010 copies per week and reaches 216 000 readers.

Click to access L‘Hebdo’s factsheet online.