Category Archives: Online

Condé Nast changes publishing partner in Brazil

Condé Nast International has formed a joint venture with Globo Media Group, a Brazilian publisher and broadcaster, to publish Vogue and other Condé Nast titles in the South American country, one of the world’s fastest growing markets for luxury goods.

Vogue has been published in Brazil in Portuguese for the past 35 years under a license agreement with Carta Editorial, which also published titles including Casa Vogue and Vogue Homme, most of which will now be published by the new joint venture, Edições Globo-Condé Nast. In addition, all the titles will have an online version. Under the joint venture the companies also plan eventually to launch Brazilian editions of other Condé Nast titles, along with branded digital and digital TV platforms. The last issue to be run by Carta Editorial will be October. Jonathan Newhouse, chairman of Condé Nast International, told WWD that “Globo is the leading media company in South America and has a reputation for excellence. It is the ideal partner for Condé Nast as we expand our business activities in this key, growing market.”

Germany: Burda completes redesign of Focus.de

As the tradition almost commands, the major European news sites always use the quieter summer month to retool their homepage.  Indeed, Burda just completed the latest redesign of its news flagship Focus Online

The most important change was made to the layout of the Focus.de  homepage.  It’s now slightly significantly wider and major new appear directly in the middle of the screen. With the previous version, the latest news were being displayed on the left side.

Top of the homepage
The Focus.de homepage’s header menu now carries across the entire width of the page. Also, in comparison to the previous version of the site, the main story has been given a much greater visibility on the page with oversized header and pictures.  The white background has been pushed up but remains there, making the overall look of the page clearer and less busy. It is also easier to spot key stories of the day.

Below the fold
Another evolution is the layout “by box” that’s been chosen to define the Focus.de homepage’s structure, therefore enabling web editors to update only one box at the time.  Each box is dedicated to an editorial topic.

The redesign team led by Oliver Ebert is especially proud of the “24-hour newsticker”.  The beloved feature  – according to the official press release -should be further developed to become an even “more flexible and easier tool to search for news on the site.”  The “Thema verfolgen” (follow this theme) button is also an interesting addition to the site. 

The revamped 24-hour newsticker
The relaunch of the Focus.de site comes at a crucial point for the German newsweekly, just 3 weeks after new editorial honcho Wolfram Weimer took over the print edition. The old boss, Helmut Marktwort, had already done some changes to the book this past spring before departing.  The new inputs from the print magazine should also bring new traffic and interest to its online companion site.  In a recent interview to the German trade publication MEEDIA, the Focus Online boss Jochen Wegner explained: “We have of course always asked the new editor in chief for its feedback on the latest online incarnation of the site.  Both editorial offices exchange constantly.  Both media are being developed in the same direction.”

The same unfortunately can’t be said about their respective audience. While Focus magazine’s circulation is down 12% over the last six months, the number of visits to Focus.de were up 14% in June. The news-portal had a total of 162 million clicks and 29,2 million visits that month.

USA: TheKnot.com launches new bridal magazine 2.0 concept called “The Nest”

Longtime cross-platform bridal brand The Knot says it has applied its years of online experience to the execution of its print magazine The Nest, which had its newsstand launch on July 19. The company told MIN Online that the print title’s content mix and cross-platform integrations were employing Web 2.0 principles of user involvement, dialogue and real-time complements to the printed page. 

The Nest, its new $4.99 quarterly magazine, is aimed at married couples setting up home and family. Interactivity is key to the new project as is bringing readers into the editorial mix. Readers can submit their own advice, how-tos and tips across all of the content areas: travel, cooking, lifestyle. A special section of the magazine will be devoted to the UGC content. User-generated content is also available at TheNest.com where users can upload submissions.

The issue also is being mobilized via bar codes. Readers can snap a bar code in the issue and get back content, including what other readers are discussing in real time at TheNest.com. In an ad for Kitchenaid, for instance, the mobile code links your smartphone to a set of user testimonials for the sponsors’ product and then a link into other content channels on TheNest.com. On the “How-To” page of the magazine the mobile code links the user to online user-submitted how-to pieces as well as an entry form for the reader to submit their own content. The idea is for the mobile component to help drive user-generated content from the print experience to online. 

TheKnot says this web 2.0 model for magazines has attracted a number of inaugural issue sponsors to the affluent and young audience. Also, Bank of America, Couples Resorts, Mazda, KitchenAid, Starwood Hotels and Anheuser-Busch are reportedly among the advertisers.

USA: Gourmet magazine comes aLive again!

More than eight months after Condé Nast shuttered Gourmet, the company revealed plans Tuesday to revive the revered food magazine. Sort of. “It’s not a magazine and it’s not a digital version of a magazine,” said president and chief executive officer Chuck Townsend before unveiling Gourmet Live, an app that will bring the title’s 70 years worth of archives to the iPad and other digital platforms.

As WWD further commented “users who download the program when it launches in the fourth quarter will have access to a preselected slice of stories, recipes and videos that will grow as they explore and share items with their social network”. Townsend reportedly also added that the publisher would assemble a team of eight to 10 “producers” (so long, writers and editors; it’s a producer’s world) to aggregate content for the app and that its operations would fall under Carol Smith, vice president and publisher for the company’s food brands. There were more than 60 editorial staffers on the Gourmet masthead when it shuttered in October. Eventually, the company said, the portal could contain user-generated content such as restaurant recommendations.

Townsend said Condé Nast’s optimized projections call for the app to contribute $20 million in annual revenues within three or four years. Though the initial download will be free, Townsend presented Gourmet Live as a sort of sandbox that Continue reading

UK: The Economist introduces “By Invitation”, a news series of web features

The Economist announced Thursday the launch of “By Invitation”, a new series of features on the newsweekly’s website. The first is “Economics by Invitation,” in which 55 economists will share commentary and analysis, answering questions set by editors at The Economist.

Website visitors will be able to comment on and discuss the economists’ answers. “The success of other features such as our award-winning online debates, the Democracy in America blog and the conversation cloud tool all demonstrate the desire of our readers to engage in intelligent debate and discussion online,” Ron Diorio, VP-product and community development at The Economist, said in a statement. “The ‘By Invitation’ series is a natural extension of this strategy.”

Also, The Economist has produced a sampler edition to tempt new subscribers to the weekly magazine in the UK.  Handed out on the London Underground, the special edition reportedly contains a selection of previously published articles as well as a promotion for a free copy of this week’s full edition.

Germany: 10 arguments pro Print in 100 seconds for advertisers

Here is the latest iteration of German publishers’ trade campaign “Print wirkt” with a list of pro-print arguments for advertisers to choose print titles for their advertising campaigns.

The selling points are easy, clear, and convincing!

Hola! launches new international edition in Brazil

Celebrity weekly Hola! has just launched its title in Brazil with local publishing partner Siquini Editorial e Eventos, which specializes in enthusiast publications such as Polo Life, Golf Life, Gourmet Life, Spa Life, etc.

 The print run is 70000 and cover price is 8,90 reales (or about €4). Brazilian model and Victoria’s Secret spokesperson Adriana Lima appears on the cover of the debut issue next to her husband to introduce her baby daughter.

And Hola! Brasil already has its own companion website running at br.hola.com.