Category Archives: Web/Tech

Haymarket brings Stuff and FourFourTwo mags to Poland

Britain’s enthusiast magazine publisher Haymarket has agreed to licence its gadget title Stuff to the Ginza Media Group of Poland as of September 9, 2010. The cover price is set at 9,90 PLN (or about €2,50) and the print run is 50 000.

Stuff magazine is the UK’s cutting-edge guide to gadgets, gear and technology and is Earth’s most renowned gadget compendium.  Inspirational, witty and friendly, it has become the best-selling gadget magazine in the world. There are 22 international editions, all rammed to the virtual rafters with the world’s coolest kit.  Stuff also has: a new multimedia website, Stuff.tv ; a brand new mobile site, Stuff.tv/mobile ; an annual exhibition; and two of the Britain’s most successful podcasts.  Stuff’s editors travel the world to experience first-hand the very latest in entertainment technology and culture to ensure that all its features are at the cutting edge of the gadgets world.

Meanwhile, Haymarket also reached a licence agreement with Ginza for  its football (soccer) mag FourFourTwo to be published in Poland from September 15 on. The cover price will be 4,90 PLN (€1,30) and the print run is 30 000.

FourFourTwo stands for the very highest quality, unparalleled football knowledge and genuine authority – all delivered with passion, humour and flair. No other media channel gets deeper under the skin of football than FourFourTwo . Global superstars line up to be interviewed, lower-league clubs allow access all areas as we uncover the untold secrets of the game and award-winning investigative reporters dig out crucial stories that take us into the dark heart of football.

Condé Nast to plan more upscale magazine launches in India

According to a recent article published in the FT, Condé Nast International reveals it is ready to follow the September 2009 launch of the Indian edition of Vogue with other upmarket titles as the global fashion and luxury retail industry looks to cash in on the country’s growing affluence.

The American publisher is seeking or has obtained regulatory approval for magazines such as Glamour, GQ, Condé Nast Traveller, Vanity Fair and niche publications such as Wired, the technology-focused magazine.

“We’d like to get the Vogue launch right first and soon after that start kicking off some of these other launches,” said Alex Kuruvilla, managing director of Condé Nast India, in the FT article.

India is emerging as one of the world’s biggest “millionaire factories”, with a study by Cap Gemini and Merrill Lynch showing it was second only to Singapore in terms of the growth in the number of people with net assets of $1m or more.

But it is not that easy to enter the Indian market.  Indeed, the luxury retail industry faces many hurdles there  from a lingering cultural and political aversion to conspicuous displays of wealth, with many people still living in deep poverty. It also faces challenges from high taxes and a lack of suitable malls for luxury retailers.

Mr Kuruvilla said Vogue would launch its first edition with an October cover date on September 22 with a target print run of 50 000 copies, taking on titles such as Elle, L’Officiel and local magazine Verve.  He added that these magazines had targeted a middle-market audience while Vogue was looking to cater for the new class of high-net worth consumers emerging in India.  He said the magazine was expecting advertising yields of four to five times the existing competition and to capture 50-60% market share of fashion-related advertising revenue in the first year.

In China, Vogue broke even in its first year, capitalizing on the rise of the affluent classes there. “I don’t think we’d be too far behind in terms financial achievements albeit with a smaller model,” Mr Kuruvilla said of the Indian operation.

The launch of Vogue follows the entry into India of luxury retailers, such as Ermenegildo Zegna, the high-end Italian men’s wear company, and Hermès, the French luxury goods maker.  According to Mr Kuruvilla, India’s luxury retail market is ripe for a “tipping point”. It was only a matter of time before “it all explodes into a combination of the purchasing power, fuelled by mall access points and, most importantly, by the fact that there are so many of these luxury players coming in right now”.

On the other hand, as Ranjan Biswas, partner and head of retail with Ernst & Young, countered in the article, India first needs more high-end malls before the industry could take off. “I think as the high-end mall becomes a reality, luxury retailers will start to have more meaningful footfalls,” Mr Biswas added.  Maybe Vogue can invest in a Vogue-branded Mall as well.  Hasn´t Condé Nast International already started to dabble in the restaurant business?

USA: Wired magazine cover declares “web is dead”

The September issue of America’s favorite geek magazine Wired just came out with a bang.  People, “the web is dead” reads the cover!

Wow! I know that’s going to make my mother-in-law happy since she’s still trying to figure out how to get an “email number” (lol). Anyway, that’s a bold statement to blast in oversized letters on a bright red magazine cover…

Also, after reading some more about it on TechCrunch,  the whole methodology Wired used seems to be totally inadequate.  The statement is deemed inaccurate by TechCrunch because Wired lumped all YouTube videos under “Video” (with Skype video calls and Netflix movie streaming) and not as part of the “Web”  (as in seen via a web browser).  But that rationale makes up for a catchier headline I guess!

Luxury lifestyle-technology magazine “Switch” just launched in Singapore

Magazines Integrated Pte has launched Switch, a luxury lifestyle-technology magazine, in Singapore.  The bi-monthly magazine has a print-run of 8000 copies (6000 distributed for free through a selective distribution network e.g. and 2000 copies in newsstands).  The cover price is 5 SGD (about €2,95). 

SWITCH magazine is Continue reading

USA: Wired’s iPad app is off to a successful start!

After just one day on the iPad, Wired has sold 24 000 copies of its app, which sells for $4,99, according to the magazine’s Web site. This is a significant figure in comparison with Wired’s numbers on the newsstand where the magazine sells only about 82 000 single copies a month, according to the latest figures reported by Audit Bureau of Circulations. Wired’s app is Condé Nast’s third magazine on the iPad, since launching GQ in early April and, recently, Vanity Fair. The magazine has a universal app that runs on the iPhone and iPad.

Since December, GQ has sold 63 000 copies on both devices (the company isn’t breaking out the figures separately) as WWD reported.

USA: EW’s iPad app recommends and lets you buy stuff

Entertainment Weekly’s iPad app called “The Must List” has been heralded as one of the coolest launched by publishers so far.

“The Must List” is the ultimate fun guide to the best new stuff in entertainment. Every week, EW editors pick the 10 movies, TV shows, books, music, viral videos, games, or apps that any smart pop-culture junkie NEEDS to know about. One can then flick through the list for a quick overview, or go deeper and listen to audio tracks, watch HD video trailers, and read reviews from Entertainment Weekly, all without leaving the app. When one sees something one likes, one can just add it to the personal Must List, or tap to purchase it on the spot.  The EW app comes integrated with iTunes, Amazon and Fandango so users can buy the recommended content. For example, the entry for “The Fantastic Mr. Fox” movie on DVD includes buttons letting users watch the trailer, buy the DVD from Amazon, buy the soundtrack from iTunes or read the EW review. Entertainment Weekly, which is part of the Time Inc. empire, gets a share of revenue generated through iTunes sales.

EW Must List

Highlights:
– Updated every Friday with 10 new picks
– Sort by category and review picks from the previous four weeks
– Sample and buy music, videos, and apps from iTunes
– Stream HD movie trailers from Apple
– Click to visit your favorite websites to buy e-books, movie tickets and
more
– Save favorite items to your personal Must List
– Read related articles from EW.com

It runs currently as a free advertiser-sponsored app downloadable over the App Store. EW may charge for The Must List app down the road though.

France: Paris Match – first French media to launch iPad app

The tablet version of the latest issue of of the news and picture weekly Paris Match was launched on April 3rd, the introduction day of the iPad in the States, making “Match” the first French magazine to be available on the iPad via its app.  The tablet version is currently available for free via the App Store but its publisher Lagardère Active told the media that it will start charging for it as soon as the iPad has launched in France at the end of April. No final price has been revealed however.

Watch a video of the Paris Match iPad app narrated by its editorial director Olivier Royant (in French).

More info available (in French) on the ParisMatch.com official website.