Category Archives: Eastern Europe

Haymarket brings Stuff and FourFourTwo mags to Poland

Britain’s enthusiast magazine publisher Haymarket has agreed to licence its gadget title Stuff to the Ginza Media Group of Poland as of September 9, 2010. The cover price is set at 9,90 PLN (or about €2,50) and the print run is 50 000.

Stuff magazine is the UK’s cutting-edge guide to gadgets, gear and technology and is Earth’s most renowned gadget compendium.  Inspirational, witty and friendly, it has become the best-selling gadget magazine in the world. There are 22 international editions, all rammed to the virtual rafters with the world’s coolest kit.  Stuff also has: a new multimedia website, ; a brand new mobile site, ; an annual exhibition; and two of the Britain’s most successful podcasts.  Stuff’s editors travel the world to experience first-hand the very latest in entertainment technology and culture to ensure that all its features are at the cutting edge of the gadgets world.

Meanwhile, Haymarket also reached a licence agreement with Ginza for  its football (soccer) mag FourFourTwo to be published in Poland from September 15 on. The cover price will be 4,90 PLN (€1,30) and the print run is 30 000.

FourFourTwo stands for the very highest quality, unparalleled football knowledge and genuine authority – all delivered with passion, humour and flair. No other media channel gets deeper under the skin of football than FourFourTwo . Global superstars line up to be interviewed, lower-league clubs allow access all areas as we uncover the untold secrets of the game and award-winning investigative reporters dig out crucial stories that take us into the dark heart of football.


Hungary: Sanoma Budapest to launch Autó Magazin in August

Sanoma Budapest is to launch Autó Magazin in August. Autó Magazin will be the Hungarian edition of Auto Motor Und Sport, the German monthly car magazine from Motor-Presse International.

Sanoma Budapest has purchased the publishing rights to Autó Magazin from Germany’s Motor-Presse International, just like its sister company Sanoma Hearst Romania did a few months ago.

The circulation will be 20 000 copies and the cover price 695 HUF (about €2.50).

New women’s magazine “Sensa” launched in Romania

Sanoma Hearst Romania has launched a new women’s health and beauty magazine called Sensa under license from Adria Media Zagreb.

Sensa will be sold for 9.9 lei an issue (or about €2.26) in Romania. This is already the third project for Sanoma Hearst Romania this year, after taking over the license for Auto Moto and Sport in February and then launching Miresici magazine in May.

Sanoma Hearst Romania started back in 1999 and now publishes 17 titles including local editions of Cosmo, Marie Claire, Nat Geo, Harper’s Bazaar, Esquire and FHM.  It also operates 15 websites, making it one of  the top magazine publishers in Romania.

Adria Media Zagreb is one of Serbia’s largest magazine publishers with a portfolio of consumer titles that includes both local magazine brands (like Sensa, which launched in 2007) as well Serbian editions of Elle, Geo, Lisa, Gala, Burda Style and Men’s Health.  

Click to download Sensa’s media kit (Serbia).

Football mag “FourFourTwo” launches six new international editions

FourFourTwo, the football magazine from Haymarket Consumer Media has agreed six new licensed editions, which have either already launched or are set to launch before the World Cup in South Africa this June.

The licensed print editions are in Bulgaria, Egypt, Hungary, East Africa and the Netherlands. In the U.S., FourFourTwo will be published in a digital format.  Together, these expand FourFourTwo’s already significant international presence by bringing the total of global markets in which it is published – including its original UK home – up to 19.  The British flagship edition currently circulates 103 216 copies a month, according to Haymarket.

FourFourTwo will also be producing its Complete Guide to the World Cup in 15 new territories in a deal sponsored by Nike. This means that the Guide will now reach 33 territories in total.  In 16 of those, the Guide introduces the FourFourTwo brand to the local market for the first time. Those territories are Spain, Germany, France, Italy, Russia, Poland, Greece, Switzerland, Austria, Croatia, Czech Republic, Vietnam, India, Japan, Bangladesh and Iceland.

Alastair Lewis, Haymarket’s international licensing manager, said: “This year really is the year of FourFourTwo. To have signed six new licence deals for 2010 launch at this stage in the year really is phenomenal. It is testament to the growth of the FourFourTwo brand around the soccer-loving world, the strength and quality of the UK content and the global reach of the English Premier League that we have seen such growth.”

“With several more licence agreements under negotiation and a pilot issue launched in Italy this week I think this is going to be a very special year for FourFourTwo,” he added.

David Hall, editor of FourFourTwo, said: “We’re proud to be introducing FourFourTwo to so many new readers worldwide. As always, we can promise them that we’ll deliver our unique blend of unparalleled access, insight and humour in this landmark year for football.”

Click for more info about FourFourTwo.

Serbia: Economist spinoff “Intelligent Life” launched local edition

Belgrad-based publisher Color Press Group launched The Economist’s luxury lifestyle spinoff Intelligent Life magazine in Serbia and Montenegro last  month.  “The Economist: Intelligent Life” will publish four times a year, in the spring (March), summer (June), autumn (September) and winter (December). 

As mentioned on the publisher’s website, Intelligent Life is a lifestyle magazine “for business people when they are not at work”, and deals with their points of interest, such as: cars, wines, travels, fashion, science, art… 

The 128-page magazine will reportedly have a print run of 34 000 copies.  Priced at 150 Dinars (about €1.60), the quarterly glossy title will be printed in the 230mm x 303mm format with thermal binding. 

Color Press Group also publishes Serbian editions of international magazines such as Hello!, Joy, and L’Officiel as well as local brands Svet and Scandal.  Click to see the Color Press Group’s entire portfolio.