Two months! Only two months after the inception of Chatter, Burda’s latest celebrity weekly for young people, it must come to an end. The magazine circulated an average of 220 000 copies a week over the summer test period, which wasn’t enough to satisfy the publisher’s expectations. Burda was banking on Chatter to become a cheap mass market tabloid weekly sold for only 0,70 cents, but the title never met its audience.
What’s to learn from this experiment? The youth are online and do not read print even when the title is supposed to cater to them. It’s also probably difficult to publish a weekly that focuses on celebrities since hot news and scandals come up every minute via twitter!
The 12-member editorial team will be disolved at the end of the month. R.I.P. Chatter!
Serge, a new French magazine dedicated to musical expression will appear in newsstands on September 21 with France’s young pop sensation Camélia Jordana on the cover.
Serge aims to position itself as a bi-monthly magazine that’s “chic and popular, dedicated to all French-language music, whether it is rock, pop, electro, hip hop or just vocal.” It will be edited by Patrice Bardot (Tsugi) and Didier Varrod (France Inter) and should feature 116 pages. The new music mag will be published by Detroit Media.
French singer and 60’s legend, Alain Chamfort, posted several pictures of his photo shoot for the magazine on Facebook since he appears in Serge’s debut issue.
Click to go to Serge’s MySpace page or follow Serge on Twitter.
Posted in Europe, Launches/Closures, Music
Tagged Alain Chamfort, Camélia Jordana, Detroit Media, Didier Varrod, expression musicale française, France, French music, launch, magazine, Music, musique, Non non non, Patrice Bardot, Serge, Serge Gainsbourg, variété française
French celebrity weekly Gala just released its last issue today September 15, which comes with a free pair of 3D glasses since the issue is exceptionally three-dimensional. It features French 60’s pop legend Michel Polnareff at 60 with his pregnant girlfriend on the cover.
All articles and ad pages published in this issue of Gala are embedded with a 3D feature. It is a first for the celebrity and style weekly published by Prisma Presse, French subsidiary of German media giant Gruner + Jahr! The title, which has a circulation of 268 199 copies per week, has embraced a strategy of “creative coups” after introducing a daily Gala Croisette during the last Cannes Film Festival in May for instance. It will also publish a daily version during the Paris Fashion Week that starts on September 28 until Cctober 8, 2010.
Posted in Celebrities/Stars, Entertainment, Europe, Innovation, Women's
Tagged 3 dimensions, 3D, Avatar, cover, Croisette, Danyellah, enceinte, France, Gala, Gala Croisette, glasses, Gruner + Jahr, issue, magazine, Michel Polnareff, papa, Paris, Paris Fashion Week, Prisma Presse, three-dimensional
In last week’s interview to daily LeFigaro, Xavier Romatet, President of Condé Nast’s Paris-based division, mentions the possible launch of a new Condé Nast edition in France in 2012, most likely Vanity Fair.
Posted in Entertainment, Europe, Fashion, Launches/Closures, Lifestyle
Tagged AD, Condé Nast, France, GQ, launch, Le Figaro, Paris, Vanity Fair, Vogue, Xavier Romatet
Skin is definitely in for the cast of HBO’s True Blood.
The hit HBO series, which has never shied away from showing its vampires — and werewolves and humans – baring almost all, has taken its raciness to a new level, as People.com revealed last week.
Stripped down and splattered with blood, here are the show’s stars, Alexander Skarsgard, Anna Paquin and Stephen Moyer, all posing in the nude for the September issue of entertainment magazine Rolling Stone with the headline “True Blood: They’re Hot. They’re Sexy. They’re Undead.” More pictures from the True Blood cast.
More nude Rolling Stone covers: click here for the slideshow.
Posted in Celebrities/Stars, Covers, Entertainment, Erotic, North America, TV
Tagged Alexander Skarsgard, Anna Paquin, blood, HBO, hot, magazine, naked, nude, pose, Rolling Stone, September issue, series, sexy, show, Stephen Moyer, television, True Blood, TV, undead, vampire
The figures following VSD’s latest redesign have just been released and while it’s too soon to judge, they are looking pretty good! August is also not a bad month for celebrity titles with strong newsstands sales around beach resorts, airports and train stations all over Europe.
Prisma Presse released the new version of VSD on August. It is some times referred to as the “going back to the roots” or, meaner, as the “last chance” version of the 30 year-old news and picture weekly. According to its publisher, the first issue had a total circulation of 243 000 copies and about 200 000 for the second, vs. 160 494 copies on average throughout 2009 (OJD). This new editorial formula and layout has returned to the original magazine concept with a larger format, its initial logo and a lowered price (from €2,40 to €2 now). Time will tell if this last experiment is a definite success…
Posted in Celebrities/Stars, Circulation/Consumer Mkg, Entertainment, Europe, Redesigns
Tagged celebrity, celebrity magazine, Circulation, diffusion, editorial, formula, layout, magazine, Prisma Presse, redesign, stars, VSD, weekly
The September issue of America’s favorite geek magazine Wired just came out with a bang. People, “the web is dead” reads the cover!
Wow! I know that’s going to make my mother-in-law happy since she’s still trying to figure out how to get an “email number” (lol). Anyway, that’s a bold statement to blast in oversized letters on a bright red magazine cover…
Also, after reading some more about it on TechCrunch, the whole methodology Wired used seems to be totally inadequate. The statement is deemed inaccurate by TechCrunch because Wired lumped all YouTube videos under “Video” (with Skype video calls and Netflix movie streaming) and not as part of the “Web” (as in seen via a web browser). But that rationale makes up for a catchier headline I guess!
Posted in Covers, Entertainment, Men's, North America, Web/Tech
Tagged browser, Chris Anderson, Condé Nast, cover, internet, magazine, Michael Wolff, Netflix, Skype, TechCrunch, video, web, web is dead, Wired, YouTube